Douglas Gayeton, Chief Lexicographer and Co-founder of The Lexicon, is an award-winning information architect, filmmaker, photographer, and writer who has created work at the boundaries of traditional and converging media since the early 90’s. He directed the KNOW YOUR FOOD series for PBS and GROWING ORGANIC for USDA, and has authored two books, SLOW: Life in a Tuscan Town, and LOCAL: The New Face of Food & Farming in America.