Agrobiodiversity Accelerator


Peter McFeely

Global Communications Lead


Agrobiodiversity Accelerator

Peter is the global communications lead for WWF’s Food Practice, covering sustainable production, sustainable consumption and food loss & waste. He is responsible for developing a communications strategy to engage producers, policymakers, business leaders, civil society and consumers, raising awareness of issues in our current food system (which poses the biggest threat to our planet, using the most land and water, causing most deforestation and contributing nearly 30% of all emissions), educating stakeholders on solutions and empowering lasting behaviour change. Peter oversees campaign and content development for food across all channels, both internally and externally. Prior to joining WWF, Peter spent more than a decade in leading international integrated marketing agencies.