Ethan is a farmer at High Falls Farm and the Chief Innovation Officer at HowGood.com  where he manages the world’s largest food sustainability database (127 impact attributes across 33,000 unique ingredients and 1,000,000+ products). His research for Fortune 100 retail and CPG companies combines on-the-ground agricultural expertise with sustainability-driven market insights. Ethan is the author of Regenerative Agriculture, Regenerative Enterprise, and the monthly Regeneration Newsroom; you can read his latest articles on agriculture, business, and life at ethansoloviev.com.