Circular Economy of Food Activator


Digby Ayton

Creative Director


Circular Economy of Food Activator

Digby is very tall and skinny with blond curly hair and wears glasses to make himself look smarter. He has sailed a dinghy 700km through the canals of France, designed a dinner set made with seaweed and grows basil like you wouldn’t believe. At Kua Digby is the creative director, though the Kua team is so chock full of good ideas that his job is more idea curation, than creation. Digby believes good sustainable design (and any design for that matter), is design done with restraint and intent. He loves working with Kua because they understand this.