Puente a la Salud Comunitaria (bridge to community health) is a nonprofit organization in Oaxaca focused on utilizing amaranth to advance the well-being of rural communities, solve dietary health problems, and grow food sovereignty. The organization supports the whole supply chain, promoting the production, consumption and commercialization of amaranth on a purely local level to accomplish their goals. They work with nearly 250 smallholder farmers, community promoters and entrepreneurs—the majority of whom are women—to strengthen local economies by building new markets for amaranth. To fight the double edged sword of malnutrition and obesity, two dietary health problems in the region, Puente holds workshops and classes on incorporating amaranth and other healthy options into diets. They also partner with chefs in Oaxaca to create new dishes and unique uses of amaranth.
Puente a la Salud Comunitaria’s three pillar programs – Eco-Amaranto, Social Economy, and Healthy Families – form an organic, integrated functionality. They feed into each other to create holistic solutions based on amaranth production that support the improvement of the Oaxacan families’ health, livelihoods and environments. Traceability enables these efforts to be highlighted as the distribution channels supporting amaranth production expand.
Wholechain is teaming up with Puente to demonstrate how traceability in even a regional supply chain has the potential to empower producers and consumers, building demand and export viability from the bottom up. The mobile-based blockchain technology enables secure documentation of activities, and impactful storytelling sheds light on the transformative effects of amaranth production.