A free to use tool that helps food companies, restaurants and interested consumers learn how to ask the right questions of producers and suppliers to better support agrobiodiversity.
In a connected market, food purchasers learn to ask the right questions in sourcing ingredients so they can champion a food system aligned with their personal values and the missions of their companies – even when these ingredients come from halfway around the world. And by becoming a partner in this mutually beneficial value chain, producers are also incentivized to deliver high quality goods at a fair price that support their communities and the marketplace.
To help explain the many benefits of agrobiodiversity, the FACT activator explored how to create fully connected supply chains for small millets in India, fonio in West Africa, and amaranth in Mexico.
About the Connected Market Tool
This open source, free-to-use tool addresses challenges food companies face in sourcing crops and ingredients to enhance biodiversity. It facilitates dialogue between supply chain decision makers, supports the equitable treatment of farmers, identifies ways to diversify systems across the agrifood sector, and improves the sharing of benefits in the supply chain.
Team
The FACT (Food, Agrobiodiversity, Clarity, Transparency) Activator is a multi-stakeholder group of NGOs, agronomists, scientists, farmers, and food companies both large and small.
This website was built by The Lexicon™, a 501(c)(3) tax-exempt nonprofit organization headquartered in Petaluma, CA.
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To the extent possible under law, Green Brown Blue, a Food Systems Solutions Activator is releasing all its content under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGO (CC BY-NC-SA 3.0 IGO) licence.
