The Connected Market:
Agrobiodiversity Supply Chain Self-Assessment Tool

A free to use tool that helps food companies, restaurants and interested consumers learn how to ask the right questions of producers and suppliers to better support agrobiodiversity.

What is a Connected Market?

In a connected market, food purchasers learn to ask the right questions in sourcing ingredients so they can champion a food system aligned with their personal values and the missions of their companies – even when these ingredients come from halfway around the world. And by becoming a partner in this mutually beneficial value chain, producers are also incentivized to deliver high quality goods at a fair price that support their communities and the marketplace.

Ten Principles for Agrobiodiversity

Successfully integrating and expanding biodiversity in food systems requires upholding ten basic principles that support climate-friendly, regenerative, and biodiverse farming practices, responsible and effective food businesses, healthy diets, and ensure fair benefit-sharing with producers and communities.

Case Studies

To help explain the many benefits of agrobiodiversity, the FACT activator explored how to create fully connected supply chains for small millets in India, fonio in West Africa, and amaranth in Mexico.

Launch the Connected Market Tool

International NGOS, farmers, food companies and foodservice leaders have collaborated to create the Connected Market: Agrobiodiversity tool to help purchasers make more informed purchasing decisions to support by people and the planet.

About the Connected Market Tool

This open source, free-to-use tool addresses challenges food companies face in sourcing crops and ingredients to enhance biodiversity. It facilitates dialogue between supply chain decision makers, supports the equitable treatment of farmers, identifies ways to diversify systems across the agrifood sector, and improves the sharing of benefits in the supply chain.


The FACT (Food, Agrobiodiversity, Clarity, Transparency) Activator is a multi-stakeholder group of NGOs, agronomists, scientists, farmers, and food companies both large and small.