About FACT
FACT (Food, Agrobiodiversity, Clarity, Transparency) is an activator produced by The Lexicon, with funding support provided by Food at Google. Their activators bring together food companies, NGOs, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our food systems, from regenerative agriculture to food is medicine. Instead of an activator for startups or new products, participants design, rapidly prototype, and release ideas for change every six months. Other activators include: