The problem: can we cure the blindness in global supply chains?
Food moves across the globe through supply chains that are mostly blind. Purchasers often have scant visibility into who grows our food, the practices they use, or the communities they support.
To deliver the benefits of a more agrobiodiverse food system, we must gain and retain the trust of all those involved in the cultivation, distribution, processing, marketing and consumption of food. Developing frameworks that support greater traceability and transparency in supply chains can help companies meet their agrobiodiversity objectives, allow consumers to better align their food purchases with their values, reward farmers who adopt more diverse, regenerative farming practices, and offer profoundly positive environmental impacts.