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It’s time to change.
Our food system faces grave challenges from climate change.
As climate change accelerates, farmers and ranchers are experiencing drought, flood, record temperatures, more fires, and extreme weather, all of which make it harder to farm and achieve the high yields we’ve grown to expect from California agriculture.
At the same time, intensive farming practices can lead to loss of topsoil—the fertile ground that feeds us all.
Regenerative agriculture builds soil, conserves water, and creates a more resilient environment where healthy crops can thrive.
It’s time for change. Food companies can lead the transition to a more equitable food system by supporting producers committed to using regenerative practices.
It can take up to 100 years to build 1” of top soil. Regenerative agriculture helps to grow healthy soils, not lose them to the wind.
We’re aligning food purchasers in this region to support the transition of 1 million acres in Northern California to regenerative agriculture by 2025. To succeed, we are developing a supply chain tools to increase both the demand and supply of regenerative products.
Companies can make a
variety of Purchasing Pledges
Through REGEN1, food companies can support regenerative farms by purchasing their products, making charitable contributions to a program that supports transitioning producers, or by purchasing carbon offsets.
REGEN1’s onboarding tool and producer dashboard also makes it easy for purchasers to identify BIPOC producers, women-owned business, or farmers and ranchers that provide specific ecosystem benefits. REGEN1 tools can also help purchasers identify and support transitioning producers in their adoption of regenerative practices or in making targeted purchasing commitments—including forward contracts. Later versions of the tool can also assist food companies with purchasing carbon offsets from regenerative producers.
Find your place in REGEN1’s growing community of purchasers
JOIN US
You’ll be in some very good company
We are building an evidence-backed, place-based, market-driven model to rapidly scale regenerative agriculture, and it starts in Northern California
Sign your company up today!
Regen 1 Business Alliance Pledge
I am pleased to join the Regen 1 Business Alliance to promote regenerative farming in California. By supporting farmers and ranchers who have adopted regenerative farming practices we can mitigate climate change, make our food system more resilient, use water more efficiently and provide a cascade of additional benefits to health, the environment, and farmer equity.
We hereby pledge support of this initiative as follows:
About REGEN1
REGEN1 was created by Douglas Gayeton. It is a program of Green Brown Blue, a food systems solutions activator produced by The Lexicon with support from Food at Google. It brings together food companies, NGOs, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our food systems, from regenerative agriculture to agrobiodiversity. Instead of an activator for startups or new products, participants design, rapidly prototype, and release tools for change every six months. Learn more by visiting greenbrownblue.com.
Team
REGEN1 features an unprecedented collaboration of leading food service companies, purchasers, soil scientists, academics, farmers, ranchers, environmental NGOs, and technical assistance providers.
This website was built by The Lexicon™, a 501(c)(3) tax-exempt nonprofit organization headquartered in Petaluma, CA.
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To the extent possible under law, Green Brown Blue, a Food Systems Solutions Activator is releasing all its content under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGO (CC BY-NC-SA 3.0 IGO) licence.
