Connected Markets: Aquaculture Supply Chain Tool

A guide for purchasing and sourcing. How much do you know about the ingredients you source?

The problem: can we cure the blindness in global supply chains?

Food moves across the globe through supply chains that are mostly blind. Purchasers often have scant visibility into who grows our food, the practices they use, or the communities they support.

To deliver the benefits of a more sustainable food system, we must gain and retain the trust of all those involved in the cultivation, distribution, processing, marketing and consumption of food. Developing frameworks that support greater traceability and transparency in supply chains can help companies meet their aquaculture objectives, allow consumers to better align their food purchases with their values, reward producers who adopt more sustainable practices, and offer profoundly positive environmental impacts.

Welcome to the Connected Markets:
your purchasing decisions matter.

Over half the world’s seafood production now comes from aquaculture, and the FAO predicts that most of the future growth of fisheries will come from farming operations. In a dynamic and rapidly growing space, literacy and connectivity are central to developing visible and responsible supply chains. When food purchasers make conscious, thoughtful sourcing decisions, and can envision who grows their food, an ingredient transforms from a commodity into a highly valued, mutually beneficial resource.

In a connected market, producers are empowered to deliver high quality goods at a fair price that support both their communities and the marketplace. By becoming a partner in this relationship, food purchasers can source ingredients that champion a food system aligned with their values – even when it’s halfway around the world.

To participate in a connected market requires not just being educated but becoming involved; using this tool will help seafood purchasers learn more about the ingredients they source and how to ask the right questions to support a greener blue economy.

A connected market is a mindful market.

- Douglas Gayeton, Co-Founder, The Lexicon

Launch the Connected Markets Tool.

Connected Markets: Aquaculture was developed by A Greener Blue, an initiative of Green Brown Blue, the food systems solutions activator by The Lexicon. This supply chain self-assessment tool is made freely available to the public under a Creative Commons CC0 license. Try it out!